See why your landing page isn’t converting.

Paste a URL. In about a minute you get a 0–100 score across 7 categories and your two biggest problems explained, with the fix. Free, no signup. The full report is $29, one-time, and covers all 7.

Sample scan · northwind-coffee.example

ScanningComplete

01Fetching your page
02Reading headline, CTAs & trust signals
03Mobile speed test
04Desktop speed test
05Links & security
06Scoring

Sample report

northwind-coffee.example

Needs work

issues found

across 7 categories

Headline Clarity
2 issues
75 out of 100
Call-to-Action
2 issues
70 out of 100
Trust Signals
3 issues
50 out of 100
Mobile Experience
1 issue
90 out of 100
Page Speed
2 issues
42 out of 100
Basic SEO
3 issues
80 out of 100
Site Health
1 issue
90 out of 100

Top issues

2 of 14 explained free

#1High impactTrust Signals

No social proof detected

We couldn't find testimonials, reviews, or customer logos anywhere on the page.

How to fix it: Add two or three short testimonials near your main call-to-action, with a name and photo where possible.
Why it matters: Without social proof, visitors have to take your word for it.

Missing H1(full details locked)
HighHeadline Clarity
Poor mobile(full details locked)
HighPage Speed

12 more findings locked in the free scan

Sample report for a fictional site, shown as an illustration. Your report reflects your own page.

23 checks across 7 categories.

Every scan runs all of them. Each finding says what we found, how to fix it, and why it matters.

Headline Clarity
Can a visitor tell what you offer at a glance?
- Page has an H1 headline
- H1 is 10–100 characters long
Call-to-Action
Is there one obvious next step?
- There's a button or form to act on
- Button text isn't generic (“Submit”, “Click here”, “Learn more”)
Trust Signals
Would a stranger believe you?
- Reviews, ratings or testimonials
- Client logos, partners or “as seen in”
- A visible way to contact you
Mobile Experience
Does it hold up on a phone?
- Viewport meta tag is set
- No text smaller than 12px
Page Speed
Does it load before visitors give up?
- Google PageSpeed score, mobile and desktop
- Largest Contentful Paint under 4s on mobile
- Total Blocking Time under 600ms on mobile
- Layout shift (CLS) under 0.25
- Scripts that block rendering
- More than 3 inline style blocks
Basic SEO
Will it look right in search results and shares?
- Title tag present, 60 characters or fewer
- Meta description present, 160 characters or fewer
- Alt text on every image
- Open Graph title and image for link previews
Site Health
Is anything broken or insecure?
- Up to 20 links checked for errors
- HTTPS works and the certificate isn't about to expire
- No insecure (http://) assets on a secure page
- Six security headers, e.g. HSTS and CSP

Scan free, then pay $29 once for every fix.

No subscription and no account. A typical agency audit runs $149+; the full teardown is $29.

Free scan

Find out where you stand.

Overall 0–100 conversion score
Scores for all 7 categories, including Site Health
Your 2 highest-impact issues, fully explained
Count and severity of every other issue

Scan your page

No card required.

Full teardown

Every issue, every fix, in order.

$29one-time

Everything in the free scan
Every finding in all 7 categories, including Site Health
Step-by-step fixes, ranked by impact
Site Health: broken links, SSL & security headers
Printable report you can save as PDF
Your $29 counts toward any BIAT build

Start with a free scan

Unlock from your report after the scan.

Rather have it fixed for you? BIAT builds conversion-focused landing pages, with packages at $500 / $1,250 / $2,500. Your $29 counts toward any build.

Contact BIAT

We only read your public page.

No logins, no tracking script, no access to your site or analytics.

Read the privacy policy

Public pages only: We read only what any visitor can see at the URL you enter. No logins, no code to install.
No account needed: Scan without signing up. Email is optional and marketing emails are strictly opt-in.
Card details stay with Stripe: Checkout runs on Stripe. We never see or store your full card number.
Delete on request: Ask us to remove your scans or email address at any time.

Common questions.

What does the free scan include?

An overall 0–100 score, a score for each of the 7 categories (Site Health included), and your two highest-impact issues explained in full: what we found, how to fix it, and why it matters. You'll also see how many other issues we found, plus their category and severity.

What do I get for $29?

The full teardown: every finding in all 7 categories, including Site Health, with step-by-step fixes ranked by impact, plus a printable report you can save as PDF. It's one payment, with no subscription and nothing sold separately.

How is the score calculated?

Each category starts at 100 and loses points for every issue we find: 20 for a high-impact issue, 10 for medium, 5 for low. Page Speed is also capped by your Google PageSpeed mobile score. Your overall score is the average of all 7 categories.

Do you need access to my website?

No. We only analyze the public page at the URL you enter, the same way a browser would. There's nothing to install and no login required.

How long does a scan take?

Usually about a minute. The Google PageSpeed tests take the longest; you can watch each stage complete while you wait.

Can BIAT fix the issues for me?

Yes. BIAT, the team behind The Teardown, builds conversion-focused landing pages, with packages at $500, $1,250, $2,500. Your $29 report counts toward any build.

What's your refund policy?

See our refund policy for details.

Find out what’s holding your page back.

Free score and top issues in about a minute. No signup.

See why your landing page isn’t converting.

23 checks across 7 categories.

Headline Clarity

Call-to-Action

Trust Signals

Mobile Experience

Page Speed